YEAR LONG CELEBRATION

50th Anniversary Events

HUSTLER®50: 50 YEARS OF FREEDOM
BOOK TOUR

HUSTLER®50: 50 Years of Freedom is an extraordinary coffee table book by Liz Flynt, Owner/Chairwoman of the HUSTLER brand. The book goes on sale May 20 and the book tour kicks off immediately after. Pre-order the book now and join us in the United States cities below.

Join Liz Flynt at L.A.’s iconic Book Soup as she kicks off the HUSTLER®50 book tour. Discover the legacy of Larry Flynt through the images and stories that made publishing history.

HUSTLER was born in the Bluegrass State—and Liz Flynt returns to share the untold stories behind five decades of the magazine that changed everything. Join her in Lexington for a lively discussion and book signing of HUSTLER®50: 50 Years of Freedom.

Cincinnati is where it all began—Liz Flynt comes back to the city where HUSTLER first launched in 1974. Be part of the celebration as she signs copies of HUSTLER®50: 50 Years of Freedom and reflects on the magazine’s impact on culture and free speech.

Head to the HUSTLER Hollywood store in Lexington for an evening with Liz Flynt, celebrating her new book in the city where HUSTLER’s legacy runs deep. Get your copy signed and experience the history up close.

Meet Liz Flynt in Ft. Lauderdale at the HUSTLER Hollywood store for a night celebrating 50 years of provocative publishing. Pick up a signed copy of HUSTLER®50: 50 Years of Freedom and see how Larry Flynt’s vision shaped an empire.

Real Housewives of Miami star Lea Black hosts a special evening with Liz Flynt at the beloved Books & Books in Coral Gables. Don’t miss this intimate conversation and signing of HUSTLER®50: 50 Years of Freedom, the book that chronicles a revolution in print.

Liz Flynt brings her one-of-a-kind book tour to Manhattan’s HUSTLER Club for an unforgettable late-night signing. Join her in the city that never sleeps to celebrate five decades of HUSTLER history.

Liz Flynt heads to San Antonio to sign HUSTLER®50: 50 Years of Freedom and talk about the legacy her husband built. Come hear the stories behind the magazine that shaped a cultural movement.

Don’t miss Liz Flynt at the HUSTLER Hollywood store in San Antonio for an evening of conversation, history, and signed books. This is your chance to meet the woman steering HUSTLER into its next chapter.

Las Vegas brings the tour to a close in true HUSTLER fashion—with Liz Flynt at the HUSTLER Club for a lively late-night signing. Swing by, grab a drink, and take home a piece of publishing history.

About the Book

For 50 years, HUSTLER Magazine has been a cultural force—provocative, unconventional, and always pushing the conversation forward. HUSTLER®50: 50 Years of Freedom is a visually stunning coffee table book that takes readers through the magazine’s rich history, showcasing its most talked-about moments, groundbreaking photography, and unwavering commitment to free speech.

Founded in 1974 by Larry Flynt, HUSTLER redefined American self-expression, challenging societal norms and expanding the boundaries of mainstream media. From its early days as a small newsletter to its status as a media powerhouse, the magazine has left an undeniable mark on American culture. This book captures its journey through five decades of political and social upheaval—from the rebellious 1970s to the culture wars of the ’80s and ’90s, the digital revolution of the 2000s, and today’s shifting landscape of gender and identity.

Inside, readers will revisit some of HUSTLER’s most controversial and influential moments, including the infamous 1975 Jackie O issue and the landmark Supreme Court battle with Jerry Falwell in 1983. The book showcases unforgettable covers—like the notorious “Meat Grinder” cover of 1978—that sparked conversations and cemented the magazine’s place in pop culture. Beyond the photography, it features thought-provoking pieces by writers such as Charles Bukowski and Timothy Leary, proving that HUSTLER has always been about more than just pictures.

Of course, no tribute to HUSTLER would be complete without celebrating the breathtaking women who have graced its pages. This book highlights the magazine’s most iconic photo spreads—featuring stunning photography and some of the most beautiful women of each era—capturing the evolving aesthetics of the time period and the artistry behind the images.

The legacy of Larry Flynt’s Publisher Statements is also explored, revealing how his unfiltered critiques of political hypocrisy—through the Reagan years, the Clinton scandals, and beyond—made HUSTLER a unique platform for free speech and social commentary. The book also highlights how HUSTLER adapted to the digital age, embracing the Internet to reach new audiences while staying true to its roots.

With an in-depth look at features like “Beaver Hunt,” which celebrated everyday women and redefined beauty standards, this book is both a tribute and a time capsule. HUSTLER®50: 50 Years of Freedom is a must-have for fans of the magazine, media historians, and anyone interested in how one publication challenged convention, redefined adult entertainment, and left an undeniable imprint on American culture.

About the Author

As Chairwoman of the HUSTLER® brand, Liz Flynt oversees Flynt Management Group, LLC, managing over 2,500 employees globally. She is responsible for LFP Publishing Group; renowned gaming enterprises such as HUSTLER CASINO® and Larry Flynt’s Lucky Lady Casino; Larry Flynt’s HUSTLER CLUB®; retail operations including HUSTLER HOLLYWOOD® and LOVERS® stores; LFP E-Commerce; multimedia powerhouses LFP Broadcasting (operating in 55+ countries and collaborating with over 500 cable and satellite providers), LFP Video, and Sapphire Media.

Before joining HUSTLER, Liz Flynt, formerly Liz Berrios, was a registered nurse at UCLA Hospital’s Coronary Care-Heart Transplant Unit. She met Larry Flynt in 1991, working for him while still at UCLA, and transitioned to HUSTLER full-time in 1993. Liz married Larry in 1998 and was promoted to associate publisher in 2000.

Liz started at the bottom and rose to Vice President of Administration, then Chairwoman. Since Larry’s passing in 2021, she has led the brand through the COVID pandemic, opened 20 new HUSTLER Hollywood stores, launched the online poker show “HUSTLER Casino Live,” and relocated the company’s publishing warehouse and distribution center from Ohio to Los Angeles. In 2023, she moved the headquarters to Century City and acquired 40 Lovers brand retail stores, along with its nationwide distribution center, from Playboy Enterprises, Inc. Liz also holds a third gaming license and is working on a new casino project.